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We’re not another copy-paste fishing brand.
Drop Back is a feeling—that tension in the line, that quiet buzz before sunrise, that split-second when everything switches on and the world narrows to you, the water, and whatever’s moving beneath it.
Born from late nights under the stars, flat-calm mornings, and sessions that stay with you for years, Drop Back is our take on modern carp culture. Inspired by the raw, authentic style of Europe—but reimagined here in the USA with a fresh, creative edge.
And now, we’re launching for real.
Small-batch, high-quality hookbaits built with purpose.
Every flavour has a story, a reason, and a role:
Each one tuned, tested, and crafted for anglers who care about what’s really happening at the rig end.
Proper fishing. Proper stories. Hands-on tests, behind-the-scenes, and honest sessions on US waters.
We’re partnering with anglers, creators, and underground thinkers who live and breathe this stuff.
Clean designs, subtle branding, made to be worn on the bank or anywhere else.
Everything is designed and developed here in the USA, with deep roots in the UK scene—no fake hype, no gimmicks, just genuine gear for anglers who know the feeling.
If you care about the details, the edges, the moments that make it all worth it—you’re in the right place.
See you on the bank,
Gary Bartlett
Founder, Drop Back
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